Events

Events

Olympia London's highlights of experiential events 2016
Nov 2016
2016 has brought us creative simulations, innovative activations and a lot of face paint. We’ve had over 200 events all shapes and sizes call Olympia London home and welcomed more than 1.5million […]
What can eventprofs take from Christmas Adverts
Nov 2016
The most classic story of all time, the tale of Father Christmas, has been told for years and resonates with millions of children across the globe. But how can we apply this success to our own […]
The difference between Virtual Reality and Augmented Reality in events
Nov 2016
As we are now starting to see this technology become widely available in our industry, do we truly understand the difference? And which one should we be investing in for the future?  Round 1: What […]
Make your content work harder
Oct 2016
With content swiftly being hailed as king over these past few years, it’s no wonder that every business is jumping on the blog bandwagon—ourselves included.  So, as budgets and resources are being […]
How can you personalise email communications?
Oct 2016
Face to face networking is a key part of every exhibition. It's this interaction that inevitably helps build long term relationships and a successful show. So how can we replicate this personal […]
Aug 2016
The very wise Dr Seuss once said, “The more that you read, the more things you will know. The more you learn, the more places you’ll go.” With video content taking over, the modern day version would […]
Holiday destinations for all eventprofs
Jul 2016
Holiday season is well and truly upon us and with the sunshine beaming through Olmypia London’s glass domed roof it’s got us in the summer spirit. So to help spread the summer love we've put […]
How to break the rules of B2B event marketing
Jul 2016
When it comes to using social media in event marketing there is a distinctive difference between what works for B2B and what does for B2C shows. But are the rules as black and white as we’re led to […]
Why brands need to think about experiential for Generation Z
Jun 2016
Experiential is becoming more and more mainstream as brands realise its power to connect to consumers. But one of the biggest challenges for marketers is adapting to stay relevant to each changing […]
Festival season is upon us and what better way to celebrate than gaining inspiration for your next campaign.
Jun 2016
Festival season is upon us and what better way to celebrate than to gain inspiration for your next campaign. Here’s what we think you can learn from the most artistic and entertaining events in the […]

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