Olympia London MD, Nigel Nathan, to co-present at International Confex

22 Feb 2017

One year into a comprehensive, collaborative research programme, Olympia London has decided that the time is right to share their journey with the industry.

Managing Director, Nigel Nathan and Customer Experience Research Director at Kantar TNS, Duncan Stewart, will be taking to the Keynote Theatre’s mainstage at 11:40 on Thursday 2nd March. Here they will detail the role research has played in Olympia London’s world-class journey, and the importance of clear, actionable, sharable insight within the event industry.

The launch of Big Data LDN

As an industry that is worth £36bn to the UK economy, it’s fair to say that the event market is booming. So, with this much competition, how do you go about bringing a brand new show to life? This is the question Event Director, Bill Hammond, found himself asking before launching Big Data LDN.

The answer was research; some of which brought him to the team at Olympia London. 

BILL BAILEY TO SPEAK AT MUSIC & DRAMA EDUCATION EXPO

03 Feb 2017

Music & Drama Education Expo is delighted to confirm that Bill Bailey has been added to the show’s speaker line-up.

On February 10, the world-famous comedian, musician, actor and author will give a fireside chat on the performance stage at 14.30 discussing his early music career, how he fuses music, jokes and theatricality in his stand-up comedy and the (many) strings to his multi-instrumental bow.

B2B content shouldn't be boring

Your delegates are hungry for information. Whether it’s the newest tech launch, the latest research findings or brand showcases, everyone wants to enrich their minds and come away with the feeling they’ve learnt something new. This creates huge demand for content heavy programmes and therefore we are seeing a transition from traditional to ‘content hub’ style conferences. Differentiate your next conference with our 3 recommendations for ensuring your content stays ahead of the game.

1.  Video content

5 brands that take sensory seriously

Creating lasting memories, making an impact, increasing engagement and gaining brand loyalty are all key drivers for brand activations. We understand that to hit these objectives we need to craft truly inspiring experiences for our customers. But what is the key to creating an all-encompassing unforgettable immersive moment? The answer lies within our five senses, and how a powerful combination could transform any ordinary event into an experiential heaven. But don’t take it from us; here’s how some of the big brands are creating unforgettable events…

Touch

New year, new shows at Olympia London

26 Jan 2017

As Olympia London prepares for another busy year, the team is excited to welcome back old favourites such as Ideal Home Show, Big Data LDN and the London Book Fair, as well as hello to some new, exciting additions to the calendar.

Renold Quinlan VS Chris Eubank Jr, 4 February
For the first time in five years, boxing returns to Olympia London with a not-to-be missed bout between Renold Quinlan and Chris Eubank Jr.

Toy Fair tell all...

Are you looking to launch a new exhibition? Majen Immink, Head of Operations and Sales for Toy Fair shares excellent advice, plus her experiences in Marketing and the key advantage of working closely with a trade association...

Research, research, research

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