During the 2016 London Fashion Week, one highly anticipated show called Olympia London home.
Transforming blank canvas venue, Olympia West, into a haven of light and dark, Marques Almeida launched their A/W collection to much acclaim—welcoming 700 visitors to the show and live-streaming to a further 900 online.
Always wanting to showcase their creations somewhere new and exciting, this was the first time the organisers had worked with Olympia London. The show’s Producer, Dorothy Burns explained, “For the designers, Marta Marques and Paulo Almeida, it’s so important to have an inclusive show where they are surrounded by friends, family and family of colleagues. It’s so hard to find a suitably large venue in central London, which is why Olympia London was so appealing.”
“The flexibility of the space enabled full creativity. We were able to play with lighting and scale, and use negative spaces to create a true focal point around our unique figure 8 catwalk.”
As the show was held on Olympia West’s lower level, access proved to be another drawcard for the team, with the production team calling it, “The easiest set-up and break-down we’ve ever experienced.”
In addition to the space, they also praised the Olympia London team:
“Everyone from the Event Managers to the Cleaning Team on the day was so pleasant to work with. Nothing was too hard and they did whatever they could to help us deliver the best show possible. I’d most definitely recommend Olympia London to anyone looking for a venue”
These sentiments were echoed by the designers who said:
"Olympia was a fantastic venue for us - a huge space with easy transport links, helpful and enthusiastic staff and the freedom to make the event exactly as we desired. Everyone really loved the venue and said how special it was, which is such a nice thing to hear. Thanks to the Olympia's amazing show space, our fashion show went really well and we had incredible press coverage too. It was all round a great experience to work with the Olympia for our AW16 show for London Fashion Week”.