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Hyve Group
Where fashion is born and celebrated, let your stylistic visions come to life at the return of the UK’s greatest festival of fashion, Pure London. From the finishing touches to a new must-have collection, discover all you need to turn heads this season.
Catering to all fashion buying needs, source from an eclectic and carefully curated showcase of the most coveted UK and international brands across 6 buying destinations: womenswear, POP, sustainable, shoes, jewellery, and accessories.
A host of pioneering designers are set to showcase their freshest collections at the brand-new buying destination POP. Inspired by pop culture and driven by inclusivity, innovation and diversity, POP will be home to creative, fun, cultured and environmentally tuned-in offerings. Explore a diverse selection of streetwear, gender-neutral collections, vintage labels, festival fits and tech-infused pieces.
Bringing together the brightest minds in the fashion sphere, delve into the experience of some of the most prestigious industry professionals. Within a haven of inspiration, uncover the latest trends, exclusive business insights, and mind-opening seminars and create all-important international connections.
From £199
Dependent on applicability.
From £495
