The Caffè Culture Show 2014 - A guide to getting the most from the show

14 Apr 2014

Returning to Olympia London for the ninth consecutive year, the Caffé Culture Show continues to be a focal point for establishments looking to provide a quality hot beverage provision. Featuring over 200 exhibitors and 5,000 trade visitors across the two days, it is an event not to be missed.

With a host of suppliers showcasing the latest innovations, visitors will be able to taste, touch and smell a range of delicious food and drink products, uncover the latest technological advances and understand more about positioning their establishment to stand out from the competition.

Returning to the show for having been so popular with visitors in previous years is a packed schedule of inspirational business advice and interactive product demonstrations being held on two stages across both days. Kicking off the impressive line-up of leading business experts on the Caffé Culture Business Theatre stage, reputational specialist Alan Stevens draws on over 35 years of experience to impart all the knowledge you need to build and maintain the best reputation possible. Alan is followed on the stage by Richard Johnson, author of Street Food Revolution, who will be sharing his expertise on how to set up and run a successful street food business and Nick Friedman, owner of street food success Jamon Jamon, who will be conveying the hard truths and the lucrative opportunities from this rapidly growing market.

Providing an overview of the UK hot drinks industry, Philip Benton, a research analyst from Euromonitor International will discuss the changing attitude of UK consumers towards tea and coffee, while Paul Miekle Janney from Coffee Community will be talking through the essential steps to ensure your business doesn’t fail before Edwin Harrison looks at the best ways to ensure your staff love your business as much as you do. Discussing how to maximise quality and therefore repeat business, experienced coffee expert Hugh Gilmartin will host a panel of leading experts to show you how to deliver quality coffee when it’s not your core business before Charles Manners, a leading café consultant, considers what makes a the best coffee shop.

For those visitors looking for ways to reinvigorate their product offering, a comprehensive range of interactive food and drink demos at the Caffé Culture Taste Experience Stage in association with Unox will see Ben Townsend, one of the UK’s most experienced barista trainers from the SCAE, introducing the theory and practicality behind coffee roasting and blending, as well as top brewing methods. With one eye on increasing profits, Erica Moore, founder of Eteaket and leading tea expert, will be exploring the phenomenal opportunities for business growth through tea tasting and cocktail blending.

If you are looking to take advantage of the baking trend, Peter Sidwell, of ITV’s Britain’s Best Bakery fame, will be demonstrating a series of different recipes all developed with a simple bread dough, not only adding an artisan touch to an offering, but also adding profit to your business. For the real coffee connoisseurs and those looking to offer something unique, experts from Falcon coffee will be providing advice on how operators can begin to select, blend and roast their own in house coffee.

New for 2014, the Caffé Culture Show will host a number of exciting themes including a focus on the increasingly popular and growing trends for artisan production and street food within the sector. With more and more customers wanting to know exactly where their food has been sourced and produced, café bar operators should take a visit to the Artisan Food Market. Supported by the Artisan Food Trail, the market brings together a host of smaller independent companies from around the country in an area that will be a bursting with mouth-watering products made with only the finest of ingredients – something that is sure to tempt many! Another key area for the café bar industry and one that will play a prominent role at this year’s show is Street Food. Having quickly grown from humble beginnings, street food has now become somewhat of a foodie revolution within the industry. Combining seminar sessions, free advice from leading street food experts and a number of exhibitors, those looking to maximise on this significant industry trend will not be disappointed.

Cheryl Carroll, Event Director, comments:

“Whether you are looking to take advantage of the booming trend on the high-street for delicious, quality tea, coffee or food or you operate a successful business looking to generate new ideas to enhance your current menu, the show provides the focal point of the industry. An ideal location to source new products, gain practical and informative business advice, understand more about key industry trends or network with hundreds of likeminded café bar operators and suppliers, a visit to the Caffé Culture Show 2014 is an essential date for the diary.”


About Olympia London

Olympia London is more than an exhibition venue, conference centre and live-event space. It’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment.

The recent £30 million redevelopment of Olympia West and Central has provided the venue with new-found flexibility for events of every size, bringing modern facilities and British heritage together.
Olympia London presently operates alongside Earls Court, with shared staff and values. Together our businesses are recognised in the industry for exceptional levels of customer service and support, and our numerous awards are testament to our clients' satisfaction.

For more information, contact Andy Taylor on or Emma Humphrey on