LUXURY TRAVEL INCREASES PROFILE IN QUALITY DEMOGRAPHIC

12 Nov 2014

New partnerships with renowned luxury brands and a greater emphasis on visitor experience helped make this year’s Luxury Travel Fair an absolute success. Clarion Events reports that more discerning buyers than ever attended the ninth edition of this year’s show, which ran alongside Spirit of Christmas Fair at Olympia London from 6 to 9 November, thanks to a higher number of targeted invitations and a richer programme of content.

Knight Frank joined returning partners, Coutts Bank and Ushvani day spa as the show’s brand new partner for 2014. The independent consultancy operating in key wealth hubs and cities around the world was able to offer its premium clients Gold VIP tickets to Luxury Travel Fair, which included two glasses of Louis Roederer champagne, valet parking and free entry into Spirit of Christmas Fair. Clivedon House and Chewton Glen were the exclusive country estates that joined as new contra partnerships. Each partner had an allocation of Gold VIP tickets to give to clients, thus growing and building Clarion’s portfolio of relevant high-net-worth visitor contacts for the show.

Clarion also focused on building stronger experiential content this year, with more personal experiences of luxury travel delivered straight from the horse’s mouth of experts and some carefully chosen famous faces. Brian Blessed presented from his experience of conquering Everest three times, while whiskey expert, Charles Maclean spoke of the opportunities of trying unique whiskies via his company MacLean & Bruce, which runs exclusive tastings in remote Scottish castles. The speaker sessions which ran over the four days on the Meet the Experts Theatre with Celebrity Cruises was complemented by returning luxurious features of the show, Ushvani day spa, the Louis Roederer Champagne Bar and the Mosimann’s Winter Restaurant. These elements delivered a luxury environment and experience amenable to soaking up the adventurous and luxurious opportunities of travel. Bespoke luxury tour operators and first-class concierge companies were amongst exhibitors on hand to explain unique travel options.

Stuart Hunter, director for The Luxury Travel Fair and Spirit of Christmas Fair at Clarion Events said: “The luxury travel consumer is now more discerning than ever, with the market more imaginative and boundary-pushing – you can find anything from submarine tours in the Antarctic to pink dolphin volunteering holidays – so we worked hard this year to create a stronger speaker programme reflective of the rare adventures now available. Increase in large quantities of visitors is not so important for luxury travel; the focus is on a steady increase in the right kind of high-net-worth visitors with the spending power and curiosity to purchase a luxury travel experience. We have achieved good growth for 2014 and will continue to build on the success for next year.”

Anna Golden, Commercial Director at Olympia London said: “We were delighted to have The Luxury Travel Fair at Olympia West again, which is a space that works well for exclusive and quality events with its modern and minimal decor. It always complements the busy and bustling environment of Spirit of Christmas Fair well in Olympia Grand. Spending on experiences, rather than things, is on the rise, so we had a really strong offering at Olympia this month – with the simple pleasures of the festive sights, smells and sounds of Spirit of Christmas Fair alongside the luxurious offering of travel in style at The Luxury Travel Fair. We look forward to hosting travel shows geared to consumers of all budgets at Olympia too, with Adventure Travel and Destinations both coming up in the new year.”

Notes to editors

About The Luxury Travel Fair

The Luxury Travel Fair is the definitive collection of the finest and most unique holiday and high-end travel experiences from all corners of the globe, enabling visitors to engage with the experts and discover the latest travel trends from leading brands. Uncover exclusive luxury resorts and boutique hotels, bespoke luxury tour operators, first-class concierge companies, undiscovered destinations and original once in a lifetime travel experiences - all at London's only travel event dedicated to the most discerning and experienced traveller.

About Olympia London

Olympia London is more than an exhibition venue, conference centre and live-event space. It’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment. The recent £30 million redevelopment of Olympia West and Central has provided the venue with new-found flexibility for events of every size, bringing modern facilities and British heritage together. Olympia London presently operates alongside Earls Court, with shared staff and values. Together our businesses are recognised in the industry for exceptional levels of customer service and support, and our numerous awards are testament to our clients' satisfaction.

- ends -

For further information please contact:
Rebecca Robertson, Marketing Executive, Clarion Events
Rebecca.Robertson@clarionevents.com / 0207 384 8135
www.spiritfairs.com

Belinda Liversedge, Communications Manager, Earls Court and Olympia
Belinda.liversedge@eco.co.uk / (0)20 7370 8838
www.olympia.co.uk