Marketing leaders Diageo, Twitter and Starbucks take centre stage at Marketing Week Live 2013
Marketing Week Live announces a robust programme of speakers for its June event with leaders from Diageo, Twitter and Starbucks just three of the top level marketers taking Centre Stage to highlight marketing innovation and a dynamic use of technology.
Kathy Parker, VP of marketing innovation at Diageo; Bruce Daisley, UK Sales Director at Twitter and Ian Cranna, VP Marketing and Category, Starbucks UK, are just three of the luminaries sharing key insights on Marketing Week Live's Centre Stage platform in June, as part of the show's wider conference programme. These top experts share their vision and insight for the future of brand marketing.
"We believe innovation in the way we engage with our consumers is a real source of competitive advantage," says Kathy Parker, VP of marketing innovation at Diageo. "The fundamentals of marketing don't change but the context of our brand building is changing faster than it has ever done in our histor." In the session titled, 'More Channels More Opportunities - how is technology impacting and enhancing strategies for brand engagement?', Parker will seem to demonsrate the value Diageo places on innovation not just in its product portfolio but in its marketing.
Twitter's UK sales director Bruce Daisley will cover how to use the social media channel as a valuable tool to gain insight into potential customers and as a bridge between media. He will explore how successful brands use social media to engage customers in innovative, emotional and interactive ways that result in improved business performance.
With social media evolving at a fast pace across categories, social and digital channels remain Starbucks' most important communication vehicles for engaging with customers. "It is crucial to remain fresh, innovative and relevant, if a brand doesn't do this, it won't attract and retain the type of cusomter loyalty we experience at Starbucks," says Ian Cranna, VP of Marketing at Category at Starbucks. "We are driven by a commitment to innovate and to continue to be relevant in each marketing, whether that is pioneering coffee shop culture or introducing the first UK coffee company's one-touch mobile payment app." Cranna will participate in the programme delivering an insightful session on the role of differing cultural frameworks on marketing strategies and campaigns.
The Centre Stage programme is part of Marketing Week Live's wider conference programme. The free to attend sessions are designed to help all sizes of organisations from SME's to Bluechips to challenge their current campaign thinking.
To help visitors plan their day, Marketing Week Live has launched the MW Live Community and Show app. Using the community on the website, you can add sessions you wish to attend to your diary and then print off your compete show itineraray. To find out more, visit marketingweeklive.co.uk/community.
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