OLYMPIA LONDON HOSTS CELEBRITY BLOGGERS AT UK’S FIRST BEAUTYCON IN MAY

07 May 2015

BeautyCon, the first international beauty and fashion summit for the most influential content creators, celebrities and their fans, is heading to Olympia London on Saturday May 23 2015 at the request of the fans.

Hosting some of the world’s leading online influencers in its line-up, BeautyCon is the perfect opportunity for fans and aspiring digital trendsetters to meet their online idols. Estimating 4,000 fans throughout the one day event, YouTube personalities, online influencers and beauty gurus including US Creators, Tyler Oakley and Amanda Steele alongside UK favourites Fleur de Force, Lily Pebbles and Lily Melrose will be sharing their insider tips and tricks through exclusive discussions and Q&As. Visitors will also be given the opportunity to interact with and shop exclusively at their favourite retailers throughout the day.

Over 17,000 fans voted for BeautyCon to come to the UK’s capital, home to some of the world’s biggest social influencers and a host of aspiring vloggers and content creators. Olympia London is the perfect venue to host this L.A. phenomenon, boasting a collection of inspiring spaces that have been recently renovated and refined to enhance the beautiful buildings.

Anna Golden, Commercial Director for Olympia London, said: "Olympia London will be brim full of beauty and shopping activity, as we welcome the latest generation of online influencers and beauty gurus and their ever-increasing number of fans for this exciting one day event. LiveNation selected our most contemporary event space, Olympia West, which is ideally suited to the young event and also presents the opportunity for growth, with bigger spaces available in future. Indeed, with the event tapping the zeitgeist for serious beauty blogging and all things digital, we are looking forward to supporting BeautyCon over subsequent editions."

Launched out of Los Angeles in 2012, BeautyCon has attracted over 25,000 beauty and fashion aficionados in its first two years and this year is hosting four major events in Los Angeles, New York, Dallas and London, with more set to come.

BeautyCon Chief Executive, Moj Mahdara comments, “Without the demand from our growing fan-base we wouldn’t be bringing BeautyCon to the UK and we are really excited to expand our community across the water for the first time. BeautyCon is the place to be for young tech-savvy influencers who want to create unique, sharable content for their fans featuring their favourite brands.

“BeautyCon fans are a powerful new force in popular culture, skilled in making digital content an integral part of their day to day lives. Our panel of experts have a wealth of knowledge to share across a manner of beauty, fashion and blogging topics and have the ability to move markets by driving audience awareness, keeping their fans one step ahead of the beauty and fashion calendar.

“We are expecting a high demand for tickets with such great talents confirmed in our line-up. In L.A., we sold over half of the BeautyCon tickets available in just under 48 hours, and we expect the demand to be just as high in London.”

New for 2015, BeautyCon has launched its own media site BeautyCon.com, to help keep influential content creators, brands and their followers connected 24/7. The site provides a one-stop portal for fans to instantly access all culturally relevant content in the fashion, beauty, lifestyle space. Content is curated and created by a team of resident experts as well as real-time updates from selected creators’ own Instagram, Vine, Snapchat and YouTube channels.

Tickets are available to purchase now in partnership with Live Nation. Packages start from:

● £35 for general admission and one-time entrance to BeautyCon
● £95 for Pro Tickets  - including a line pass, limited edition t-shirt and gift bag
● £175 for Platinum Tickets - including a line pass, early entry to BeautyCon beginning at 9:00am, access to the talent lounge for the first hour of BeautyCon, t-shirt and gift bag

All tickets subject to per-ticket charge plus order processing fee and available from www.beautycon.com.

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For press enquiries or further information on BeautyCon, please contact:

Victoria Wood or Ellie Heatrick at Edelman
victoria.wood@edelman.com / ellie.heatrick@edelman.com
020 3047 2130 / 020 3047 2298

For further information about the venue, please contact:
Belinda Liversedge, Communications Manager, Olympia London
Belinda.liversedge@olympia.co.uk / (0)20 7598 2777
www.olympia.co.uk 

Notes to Editors

About BeautyCon


BeautyCon is the preeminent global summit for the internet's most influential beauty and fashion icons and their ever-growing number of fans. Created to inspire and cultivate a new generation of online fashion and beauty trendsetters, BeautyCon launched in 2012 in Los Angeles and now hosts events in New York, Los Angeles, Dallas and London. In 2014, BeautyCon events in Los Angeles and New York turned out a record number of attendees and created an undeniable impact in the digital media space. More than 35 million people were exposed to BeautyCon, with two trending city hashtags (#BeautyConLA and #BeautyConNYC) and more than 500 top digital influencers in attendance. BeautyCon’s success will continue to expand with events in Dallas and London in 2015, and the newly launched BeautyCon.com online hub.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

About Olympia London

Olympia London is more than an exhibition venue, conference centre and live-event space. It’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment.

The recent £30 million redevelopment of Olympia West and Central has provided the venue with new-found flexibility for events of every size, bringing modern facilities and British heritage together.