Olympia London named a 2017 Superbrand

09 Mar 2017

Olympia London is thrilled to announce their inclusion on the 2017 Superbrand List, placing them amongst other UK icons such as Virgin Atlantic, Travelodge, and the Royal Albert Hall.

Founded in 1994, Superbrands is an invitation-only initiative that celebrates brands who distinguish themselves through creative marketing, and superior products and services. Each year an expert council are asked to vote on a list of brands identified to be the best in their field, and from these results, the final annual list is compiled.

Head of Marketing & Communications at Olympia London, Jazmin Beale said, “We re-branded Olympia London just five years ago, so to receive such a prestigious title when the brand, as we know it today, is still in its infancy is an honour. It is also a huge testament to the hard work of the whole team at Olympia London, who always strive to represent the brand in its best and most authentic light.”

Of the importance of initiatives such as Superbrands, especially in a time of ambiguity, Chief Executive of TCBA and Chairman of the Consumer Superbrands Council, Stephen Cheliotis, said, “In uncertain times people turn to brands they trust, brands they can be reassured will deliver on any promises made. This perceived reliability, coupled with quality and distinction, are the factors the public considered when voting on which brands they deem Superbrands. Outperforming so many other contenders and achieving this status is affirmation of a brand’s credentials and testament to the positive reputation it enjoys among a comprehensive group of British consumers across all regions, ages and social groups”.

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About Olympia London
Olympia London is more than an exhibition venue, conference centre and live-event space. It’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment.


The recent £46 million refurbishment provides world class facilities for visitors and new-found flexibility for events of every size, bringing modern facilities and British heritage together.
For more information, high resolution images please contact:
Jordan Evans, Communications Coordinator, Olympia London
Jordan.evans@olympia.london | 020 7598 2777