Pure London Footwear and Accessories Preview
Fashion trade show Pure London will once again play host to the UK’s largest selection of footwear and accessory brands at the forthcoming August edition of the show.
Featuring a range of new, international and niche brands showcasing their SS14 collections at Olympia London, the footwear and accessory hall at Pure London in August is set to be one of the best yet with over 400 labels exhibiting.
Global footwear distributor and licensee Highline United Europe will be making a return to Pure London this season. As well as showing the SS14 footwear collections from its brands including French Connection, Ellie Tahari, Jean Michel-Cazabat and award-winning designer Julian Hakes, Highline United Europe will also take centre stage as headline category sponsor for footwear and accessories as well as sponsor of the Design-Led Footwear Bar on the Gallery Level.
Also returning to Pure London this season will be award-winning designer Kat Maconie with her eponymous brand. Maconie’s footwear has been hailed by fashion journalists worldwide with the collection stocked in some of the country’s most prestigious retailers including Selfridges. This year the designer also scooped the prestigious designer of the year award at the Drapers Footwear and Accessories Awards. Contemporary brand Esska will be presenting a collection for SS14 inspired by modern architecture, furniture and the world around us, Esska’s founder, Souraya Karami, originally practiced as an architect before becoming a shoe designer- this influence is clear in the new collection.
Other brands returning to Pure London this season include UK-based footwear designer Nicola Sexton, French brand K by Karsten, Spanish brand Pikolinos as well as Moda in Pelle, United Nude, J Shoes, Ravel and Babycham. In addition to all of the returning footwear brands, Pure London will also play host to a wide range of footwear labels that are either brand new for the SS14 season or existing brands that have never exhibited at the show before. Spanish ballet-pump brand Bissue Ballerinas will be making its UK debut at the show as will Portugese footwear labels Lemon Jelly and Rovers/Amare Shoes and directional Australian brand Sol Sana Footwear. The Ciccone Collection, the footwear label designed by Madonna’s brother, Italian sandal brand Rapisardi, and Portugese footwear brand Sofia Costa, will all be new for this season.
In the Accessories Hall, Pure London will also be welcoming a host of new brands for the SS14 season. Leather accessories brand Zatchels will make its tradeshow debut in the premium accessories section and will be joined by the likes of Moroccan scarf brand Leo Atlante, Parisian jewellery brand Taratata and Italian umbrella brand Pasotti. Other brands making their Pure London debut at the August show include statement jewellery brands Concept Jewellery and Astrid & Miyu as well as handbag label Florian London. Bag and purse brand Ollie and Nic will also be showcasing its latest collection following a two-year absence from the wholesale market. Jewellery brand Sam Ubhi, Passigatti scarves, handbag label Nica, Lola Rose jewellery and leather accessories brand Nat & Nin will all return to the show with their latest collections.
In addition to this, Proteus and the Naples Chamber of Commerce will be bringing six accessories brands from Naples to show at Pure London. This will include a range of fine Italian accessories from bags and belts to scarves and gloves across the following brands; Bencivenga, Nuova Varriale, Pelletteria EV, Duecci Gloves, Ulturale and Argento Antico. As well as showcasing these brands, Proteus and the Naples Chamber of Commerce will be sponsoring the VIP Lounge on the Gallery Level.
Playing host to footwear and accessory brands from as far afield as Australia and the USA as well as the key European countries including France, Italy, Spain, Portugal, Russia and Holland and, of course, the UK, this SS14 edition of Pure London, organised by i2i Events Group, is shaping up to be one of the most exciting yet for footwear and accessories.