Top shows to move from Earls Court to Olympia London
Olympia London is set to welcome a raft of exciting shows in 2015 as over 80 per cent of shows have contracted to move from Earls Court to the iconic West London venue.
Covering the full spectrum of trade and consumer, Olympia London is delighted to be hosting a packed and varied calendar in 2015 from organisers including Reed Exhibitions, Clarion, Centaur and Media 10. Events include the biggest consumer event in the UK, Ideal Home Show as well as Ideal Home Show at Christmas and 100% Design, all Media 10 events. From Reed Exhibitions; London Book Fair, Info Security Europe, which will co-run with The Service Desk and IT Support Show. This year also sees Reed’s International Jewellery London transferred from Earls Court to Olympia London. Clarion brings Pulse and Top Drawer, the design-led gifts and fashion accessories event, which has also confirmed its relocation.
Faced with several venue choices, organisers chose Olympia London for its central location and the continuity of experience it offers visitors. Located only ten minutes’ walk from Earls Court visitors can still enjoy the services, transport, local restaurants and hotels they are familiar with.
Events will showcase Olympia London’s new possibilities following over £30 million of investment, which has created new spaces and enhanced flexibility. The London Book Fair, for example, exhibiting across the entire 42,910m2 of space, will be hiring all seven interconnected spaces. Centaur’s Business Travel Show, which co-locates with Travel Technology Europe and Hospitality Technology Europe, will hire the whole of Olympia Grand, including the gallery, with an intelligent use of space that makes the shows independent, yet connected. Shows will also benefit from the architectural beauty of their new location, particularly the barrel-vaulted Victorian roof of Olympia Grand, which lets natural light pour in.
Nigel Nathan, Group Managing Director at Earls Court & Olympia London, said: “It is a fantastic result to see how our investment in Olympia London has enabled such large events to work successfully at the new venue. We have strong relationships with our organisers and their shows, so we are delighted to maintain these and look forward to a successful and profitable future together. These events help cement Olympia London’s deserved reputation as the capital’s premiere exhibition venue.”
Anna Golden, Commercial Director at Earls Court & Olympia London, commented: “With the continued investment into Olympia London, the venue is ready to host the UK’s pre-eminent events. We have completed new entrances to the spaces, new registration facilities and a market-leading Wi-Fi system. We are confident event organisers, exhibitors and visitors will be very happy in their new home and enjoy the possibilities it offers.”
Notes to editors
Testimonials from event organisers:
Lee Newton, CEO of Media 10, Ideal Home Show: “We are very excited to be moving our events from Earls Court to Olympia London. Our shows continue to grow in terms of the number of exhibitors and visitors and Olympia not only caters for our volumes but offers us new scope with the buildings’ natural splendour and great positioning in West London. The Ideal Home Show had some of its best years and highest footfalls while at Olympia back when it launched and the beauty of the building meant the show also looked its best. We are very excited to be taking the Ideal Home Show back to its birthplace.”
Jacks Thomas, Director, The London Book Fair: “We have listened long and hard to those who participate in The London Book Fair and, while it is sad that Earls Court is unlikely to form part of the London exhibition venue mix, we fully appreciate the great affection the industry has for West London and believe that moving to Olympia London is currently the right move for the publishing industry.”
Joy Fleur Brettschneider, Group Marketing Manager at Reed Exhibitions, organiser of Infosecurity Europe: “Working with our venue partners, we have been able to facilitate a seamless transition from Earls Court to Olympia London. As Olympia is only a 10 minute walk from Earls Court, it means that exhibitors and visitors alike will be able to continue to use the same hotels and restaurants as before, providing continuity to the entire Infosecurity Europe experience.”
Carsten Holm, Managing Director of Diversified UK, organiser of The Service Desk and IT Support Show (co-running with Infosecurity): “We are delighted to be able to confirm that SITS has a new home and would like to take the opportunity to thank our exhibitors and the Service Desk Institute for being so understanding and supportive whilst discussions have been taking place. It’s a great result.”
About Olympia London
Olympia London is more than an exhibition venue, conference centre and live-event space. It’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment.
The recent £30 million redevelopment of Olympia West and Central has provided the venue with new-found flexibility for events of every size, bringing modern facilities and British heritage together.
Olympia London presently operates alongside Earls Court, with shared staff and values. Together our businesses are recognised in the industry for exceptional levels of customer service and support, and our numerous awards are testament to our clients' satisfaction.
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