As one of the top 5 most stressful jobs in the world, working in events is definitely not for the faint hearted. So, what do the best conference organisers have in common? We delve into their genetic make-up and identify what it really is that makes them so good at what they do. We’re no scientists, but we all agree it takes someone extra special to create something from nothing…
1. The next visionary
Whether they’re planning a trade conference for 5,000 medical professionals or an AGM for 50 business executives, organisers all need to create an atmosphere that inspires, motivates and excites delegates. This means seeing beyond the blank canvas, stepping outside the box and visualising the event come to life. While this comes naturally to most, the real secret to success is getting buy-in from a client and persuading them to look beyond four empty walls.
2. PhD in problem-solving
Everything on the day must be seamlessly coordinated; with sponsors, partners, delegates and clients all watching their every move there is little room for mistakes. But when something unexpected takes an organiser by surprise they will not be phased. Always having an option B, C and D for every eventuality is vital for the smooth running of any event. Plus, with the tricks of the trade up their sleeves, they are always one step ahead of the game.
3. Eye for detail
To create a standout experience for attendees, it comes down to the little things that truly make the event stand out from the crowd. Whether it’s a branded entrance, personalised registration or innovative catering packages the eye of an organiser will fine tune and deliver on detail to create the perfect event.
4. Adrenaline junkie
Event planning could be compared to riding a rollercoaster, you must be ready for a quick-change of course and learn to live off the adrenaline, particularly on event day. With ever-fluctuating demands coming at organisers from every angle, being an agile thinker and having the ability to thrive off the thrill are important characteristics to own.
However, what makes the DNA of the best different from the rest? Passion for the industry and a love of what you do will help any conference professional stand out.