It is estimated that veganism is one of Britain's fastest growing lifestyle movements. With more of us switching to a meat-free lifestyle than ever before, what does this shift mean for event catering?
Our caterers Creativevents, who help design inspired catering for some of most forward-thinking brands, discuss how eventprofs can make sure we’re offering innovative and exciting vegetarian dishes that will wow your guests and entice those meat lovers into trying something new.
Watch the pop-ups
One of the most exciting areas in vegan/vegetarian food is the development in the mock meat industry, which historically has been limited to the free from fridge in large supermarkets. Nowadays hungry vegans looking for a ‘fried chicken’ fix just need to pop across to east London. When vegan street food trader – Temple of Hackney - moved from their fake fried chicken market stall to a fixed premise they were followed by queues of hungry vegans wanting trying the next big thing. Your visitors expect to be wowed by food and taking inspiration from pop-ups such as this allows you to delight with some of the newest and most exciting combinations around.
When it comes to vegetarian cooking, few cuisines in the world can match India; it is a paradise for veggie lovers. As large parts of the country are vegetarian it is an extremely influential and exciting place when looking for inspiration to bring into our menus. By exploring Indian cuisine you can create some of the most flavoursome and colourful dishes for your events. Think ‘naanwich’ or chai-infused cocktails; these modern twists not only excite the minds and taste buds of your attendees but will also be a huge hit on your social feeds.
The vegan/vegetarian market could be categorised into two main groups; people who do not eat animals or animal products due to welfare beliefs and people who care about what they are eating and where it has come from. A lot of customers are conscious of avoiding GM crops or unethical products such as Palm Oil and the demand for a healthy eating lifestyle is continuing to grow. Therefore developing new menu concepts and working with knowledgeable caterers, who understand the market, is key to creating truly unforgettable food experiences at your next event.