VR vs AR
VR vs AR
As we are now starting to see this technology become widely available in our industry, do we truly understand the difference? And which one should we be investing in for the future?
Round 1: What IS the difference?
So firstly, let’s clarify exactly what we’re talking about. Augmented Reality (AR) is mixture of real-life and virtual-life where technology creates images that overlaps real-life experiences. However, Virtual Reality (VR) transports users into an entirely new world usually using a headset and goggles. Here users will find it hard to distinguish between real-life and virtual-life.
Round 2: So how do we apply this to events?
True augmented reality is perceived to be harder to achieve when catering for a mass market, but smart glasses and Magic Mirror virtual photo booths are fantastic examples of this technology in action. Incorporating these into your next event could provide customer interaction and deliver sponsorship opportunities for those brands who want to deliver an innovative customer experience. Another AR benefit is in our pockets; smart phones now provide the perfect platform to run AR apps, enabling virtual experiences which are accessible to all users.
We’ve already seen how VR is taking over the gaming industry, which proves this multi-sensory tool can be easily replicated. By wearing headsets your guests be part of virtual brand relaunches and product demonstrations, even test drive cars and visit holiday destinations without leaving the show floor. Take VR one step further with the help of advanced 360 cameras, people can 'attend an event' without actually being there. Guests could enjoy a fashion show then join a press event and visit a product launch all in the same day without having to step outside as virtual attendee. This is a great way to maximise a sold out event or monetise those who cannot travel to you.
Round 3: The decider
So which one is worth investing for the long term? Both have their advantages and are applicable in various ways. The events industry is all about real-life connections, so we believe the secret lies with technology that can incorporate both VR and AR, providing guests with the ultimate immersive experience. But to truly understand what the industry thinks we put the question out to you…