What can we learn from Christmas Adverts

What can we learn from Christmas Adverts?

The most classic story of all time, a tale of Father Christmas, that has been told for years and resonates with...

Vegans, Veggies & Events

It is estimated that veganism is one of Britain's fastest growing lifestyle movements. With more of us switching to a...

How to grow your brand loyalty with events

Building brand loyalty through experience

Authentic memorable experiences can create an everlasting connection between brand and consumer; which explains why so...

how brand experiences can enhance our events

How brand experiences can enhance our events

From secret gardens in city squares to themed barges drifting along the canals, this summer the capital had a raft of...

Are you qualified in experiential?

Are you qualified in experiential?

As a new wave of event management degrees hit the industry, we discuss the relevance of academia vs experience and how...

Eventprof holiday hotlist

Eventprof holiday hotlist

It’s that time of year again, with many of us packing our suitcases for a summer getaway. If you’re still undecided as...

It’s Showtime!

It’s Showtime!

Creating an arrival experience to welcome visitors to an event has more benefits than you would expect. From getting...

why west is best

Why West London is an important business and cultural destination...

Shruti Tripathi, acting Editor for London Loves Business explains why West London is best...   1. West London ...

Is your event good enough for gold?

Is your event good enough for gold?

With award season upon us, the Association of Event Organisers reveal what makes an award winning show...   "Winning...

introducing the new generation

Introducing the next generation

With Millennials out the door, the new group that everyone is talking about is Gen Z. For us this means a new target...