What can we learn from Christmas Adverts?
Nov 2018
The most classic story of all time, a tale of Father Christmas, that has been told for years and resonates with...
Vegans, Veggies & Events
May 2018
It is estimated that veganism is one of Britain's fastest growing lifestyle movements. With more of us switching to a...
Building brand loyalty through experience
Feb 2018
Authentic memorable experiences can create an everlasting connection between brand and consumer; which explains why so...
How brand experiences can enhance our events
Oct 2017
From secret gardens in city squares to themed barges drifting along the canals, this summer the capital had a raft of...
Are you qualified in experiential?
Sep 2017
As a new wave of event management degrees hit the industry, we discuss the relevance of academia vs experience and how...
Eventprof holiday hotlist
Jul 2017
It’s that time of year again, with many of us packing our suitcases for a summer getaway. If you’re still undecided as...
It’s Showtime!
Jun 2017
Creating an arrival experience to welcome visitors to an event has more benefits than you would expect. From getting...
Why West London is an important business and cultural destination...
Jun 2017
Shruti Tripathi, acting Editor for London Loves Business explains why West London is best... 1. West London ...
Is your event good enough for gold?
Jun 2017
With award season upon us, the Association of Event Organisers reveal what makes an award winning show... "Winning...
Introducing the next generation
May 2017
With Millennials out the door, the new group that everyone is talking about is Gen Z. For us this means a new target...