Events

Events

Vegetarian trends in event catering
Jun 2017
The growing popularity of campaigns such as Veganuary and National Vegetarian Week means it’s no longer good enough to have one token veggie option on the menu. More and more of us are moving away […]
The AEO Awards take place this June, see you there #eventprofs
Jun 2017
With award season upon us, the Association of Event Organisers reveal what makes an award winning show […] "Winning awards is great recognition for the hard work that goes into organising and staging […]
Introducing the next generation to events
May 2017
With Millennials out the door, the new group that everyone is talking about is Gen Z. For us this means a new target audience and our next big challenge; how can we adapt events to stay relevant for […]
PR your show like a pro
Apr 2017
In a world dominated by social media, stunts and advertising, sometimes you just can’t beat good old fashioned PR to help your show stand out from the crowd. We’ve taken a look at shows doing it well […]
Trends from the Event Production Show taking place at Olympia London
Mar 2017
Make your next event the best yet, with predictions from the experts […]  March saw record visitor numbers at the Event Production Show which was once again the destination for discovering the […]
Mar 2017
Ahead of International Confex, Commercial Director at Olympia London, Anna Golden, discusses the venue's market research programme, as well as the organiser exhibitor visitor disparity.  In 2015, we […]
5 Brands that take sensory seriously
Feb 2017
Creating lasting memories, making an impact, increasing engagement and gaining brand loyalty are all key drivers for brand activations. We understand that to hit these objectives we need to craft […]
Olympia London's highlights of experiential events 2016
Nov 2016
2016 has brought us creative simulations, innovative activations and a lot of face paint. We’ve had over 200 events all shapes and sizes call Olympia London home and welcomed more than 1.5million […]
What can eventprofs take from Christmas Adverts
Nov 2016
The most classic story of all time, the tale of Father Christmas, has been told for years and resonates with millions of children across the globe. But how can we apply this success to our own […]
The difference between Virtual Reality and Augmented Reality in events
Nov 2016
As we are now starting to see this technology become widely available in our industry, do we truly understand the difference? And which one should we be investing in for the future?  Round 1: What […]

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