Events

Events

What can we learn from big brand activations
Oct 2017
From secret gardens in city squares to themed barges drifting along the canals, this summer the capital had a raft of brand experiences open up to delight Londoners and add a new, seasonal twist to […]
How can we shape the future workforce
Sep 2017
As a new wave of event management degrees hit the industry, we discuss the relevance of academia vs experience and how you can take advantage of future talent. Event management is a fast-growing […]
Holiday destinations event professionals should visit
Jul 2017
It’s that time of year again, with many of us packing our suitcases for a summer getaway. If you’re still undecided as to where you want to spend a well-earned break, here are our recommendations for […]
The grand opening for Ideal Home Show held at Olympia London
Jun 2017
Creating an arrival experience to welcome visitors to an event has more benefits than you would expect. From getting lost to long queues, many elements can negatively impact a visitor’s journey to a […]
Vegetarian trends in event catering
Jun 2017
The growing popularity of campaigns such as Veganuary and National Vegetarian Week means it’s no longer good enough to have one token veggie option on the menu. More and more of us are moving away […]
The AEO Awards take place this June, see you there #eventprofs
Jun 2017
With award season upon us, the Association of Event Organisers reveal what makes an award winning show […] "Winning awards is great recognition for the hard work that goes into organising and staging […]
Introducing the next generation to events
May 2017
With Millennials out the door, the new group that everyone is talking about is Gen Z. For us this means a new target audience and our next big challenge; how can we adapt events to stay relevant for […]
PR your show like a pro
Apr 2017
In a world dominated by social media, stunts and advertising, sometimes you just can’t beat good old fashioned PR to help your show stand out from the crowd. We’ve taken a look at shows doing it well […]
Trends from the Event Production Show taking place at Olympia London
Mar 2017
Make your next event the best yet, with predictions from the experts […]  March saw record visitor numbers at the Event Production Show which was once again the destination for discovering the […]
Mar 2017
Ahead of International Confex, Commercial Director at Olympia London, Anna Golden, discusses the venue's market research programme, as well as the organiser exhibitor visitor disparity.  In 2015, we […]

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