Each year 100% Design adopts a theme, which is reflected across its installations, features, talks programmes and show design. For the 2017 edition this is ‘Elements’, which considers everything from the fundamentals of design to the component parts that make up a product, the materials used to the stories and processes of development.
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100% Design London is owned and staged by Media 10 Ltd, owners of the world’s most influential design magazines and events. Media 10 has fast become one of the leading players in the global events industry as a result of the hugely successful Grand Designs Live, Clerkenwell Design Week and The Ideal Home Show.