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100% Design to display Olympia London’s vision

Celebrating its 25th anniversary, the capital’s leading design event returns during prestigious London Design Festival showcasing striking installations, inspiring collaborations and innovative projects such as the venue’s vision for the future as a cultural district.

Having been granted planning permission for its £1bn makeover, with a design led by Thomas Heatherwick and SPPARC Architecture, the venue will be joining the event’s milestone by exhibiting its visionary project to the public on the show floor. Visitors are invited to immerse themselves in the interactive flythrough at Stand A7 during 100% Design from 18th - 21st September.

Continuing to feature thought-provoking experiences and pushing the boundaries of design, the event celebrates a quarter century of introducing some of the industry’s most influential designers, makers and producers. The 2019 edition will present a stellar line-up of more than 400 exhibitions showcasing the latest products across furniture, lighting, textiles, glazing, surfaces, accessories and more.

One of the key areas is ‘Design London’, which for this year has been carefully curated to include a selection of the world’s leading interior brands such as Arper, Benchmark, Dare Studio, Boss Design and Antonio Lupi.

Introducing a brand-new exhibition space, ‘Detail London’ is located within one of Olympia London’s beautiful Victorian reception rooms and will showcase the latest high-end contemporary soft furnishings and wall coverings from international design companies, like Amsterdam based Studio Desimone Wayland Glamora and Barbara Osorio Fabrics. The exhibition will benefit from its own dedicated entrance on Olympia Way as well as direct access to 100% Design; and provides a brand-new destination for the luxury interior design community market during London Design Festival.

This year will see the return of ‘Design Fresh’, a celebration of emerging talent selected by 100% Design at New Designers, with a further selection by Barbara Chandler, design editor of Homes & Property at the London Evening Standard. Each designer has been chosen for their explorative ideas and original products. Following the success of the 2018 show, the feature is going one step further by welcoming back previous Design Fresh creatives to nominate the next wave of talent. The showcase will demonstrate a breath of rising designers and exciting new perspectives.

Back by popular demand, 100% Design will be part of the West Kensington Design District, a hub that inspires design enthusiasts and is a must-visit district during the London Design Festival, with an engaging programme featuring design brands, globally recognised cultural institutions and unmissable events. The district will be brought to life by an array of partners including the Design Museum, the world’s leading museum devoted to contemporary design.

To coincide with the show’s 25th edition, ‘Talks with 100% Design’ returns with more than 50 in-depth conversations and debates with designers, architects and a specialist look at trends and current issues. Curated by Katie Richardson, the 4-day programme will see an increase in issues-based content exploring topics such as climate change, wastage, materials, the circular economy, sustainability and how design can and is making a difference. The talks run across the main stage and Forum area, with an hour each day on the Forum dedicated to architecture. 

100% Design continues to be a destination for architects and designers to source the latest products, uncover new interior design trends, and discover breakthrough talent not seem anywhere else. 

100% Design in on from 18-21 September. 
For full programme and more information, visit > 100percentdesign.co.uk 
To learn more about Olympia London's vision, visit > olympia.london/future