A Cultural Fusion at Pure London SS18: Oriental Futures

Pure London launches its new campaign, which will immerse visitors to the SS18 show in July in ‘Oriental Futures’; a cultural fusion exploring Eastern-inspired arts and artistry with a futuristic and celestial approach. 

Unveiling its striking new theme inspired by WGSN’s innovative SS18 trend forecast, the UK’s leading transactional fashion trade show Pure London aims to create a fashion movement which ties together two fundamental ideas – the first being Oriental culture, the second being interplanetary travel.

With a focus on unity and collaboration across cultures and galaxies, Oriental Futures explores the stratosphere where scintillating constellations meet Eastern-inspired arts. Delve deeper into a unified cosmos rich in tradition, yet contemporary and authentic. WGSN trends reference eastern artistry and discover new galactic realms inviting you immerse yourself in a journey of collaborative auras. A celestial rise…a cultural collision and fusion of two worlds.

These elements have been built into Pure London’s newly revealed creative campaign and website, to fuel creativity amongst its audience with insightful content and a fresh, styled aesthetic. These sensory communications will filter through to the show floor, where visitors can touch, feel, and buy with ease, as well as hear invaluable advice from a whole host of industry experts. 

Inspiration and innovation will also resonate across the eclectic brand offering, with a strongly edited collection of over 800 global brands showcasing their latest collections, many of which can be discovered exclusively at Pure London. Responding to market demand, Pure Man, the show’s dedicated menswear section, will continue to grow this season, adding to the comprehensive collection of womenswear, footwear and accessories, as well as athleisure – the hugely successful growth area launched last season.

The next edition of Pure London will take place from 23rd - 25th July at Olympia London. For more information, visit www.purelondon.com.  

For press enquiries and images, contact Philippa Suitters at Good Results PR: 
philippas@goodresults.co.uk or 0203 397 5180 / 07866 362980