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Pizza and Pasta Show
Showcasing the latest products and technology

Olympia London’s National Hall will once again host The European Pizza and Pasta Show Live on 18-19 October 2021.

Organised in association with PAPA-Pizza, Pasta and Italian Food Association, UK and with the support of Visit Britain, the event is a leading B2B meeting of one of the largest UK F&B industry segments - Pizza, Pasta and Italian food.

Visited by 4,000 key buyers, the event showcases the latest products and technology for restaurants, pubs, cafes, takeaways, dark and shared kitchens, hotels, catering companies, as well as wholesalers, supermarkets, grocery stores and delicatessen from across the UK and Europe.

Celebrating five years from its launch, the organisers reflect on the event’s prominence: "With so much competition, the industry's chefs and developers are always keen to find the next big thing. British Baker visited the European Pizza and Pasta Show to find out what's hot in pizza. As the late Freddie Mercury once sang "I want it all, and I want it now". That's pretty much how Brits feel when it comes to pizza. Luckily, the industry is responding!', says Amy North from British Baker.

Challenging the norms of today, The European Pizza and Pasta Show is an integral showcase for innovation and origination - a stage for the world leading chefs to bring their expertise and skills in support of the industry. From cooking master classes, to the European Pizza Championship and the PAPA Pizza Chef of the Year Final, the event brings together experts and industry leaders to discuss the present and the future of our industry.

The show programme, cooking master classes and competitions are free to attend for all visitors and offer unique opportunities for open industry discussion and networking during both days of the event. "This is a very positive show, with more pizza makers attending this year and the show is a good meeting point for those in the excellent platform for launching new products", sadi Antimo Caputo, MD at Antimo Caputo srl.