An exclusive membership offering the local community discounts to events and at participating restaurants, cafés and bars.
Friends of Olympia London comes as part of the venue's commitment to nurture, reward and bring its community closer together.
Having announced a £1bn development, the approved plan is set to expand the home of inspirational events into a world-leading cultural district, incorporating a live music venue, theatre, arthouse cinema, jazz bar, leading hotels, restaurants and state-of-the-art office space, alongside the 133-year old grand exhibition halls. Throughout the planning process, Olympia London has consulted the local community on its masterplan and role within the area. Launching Friends of Olympia London is a result of this process: an opportunity to promote and celebrate local businesses.
The initiative offers priority ticketing for the venue's world-class events and discounts at local restaurants, cafés and bars. Those who want to subscribe can sign up on > olympia.london/friends and receive a membership card by post. Members can view participant outlets on the website or look out for posters displayed at local business partners.
Nigel Nathan, Managing Director of Olympia London, said, “We truly value our community so we’re delighted to announce the introduction of the Friends of Olympia London initiative. This will provide incredible access not only to our existing partners, but a number of new brands and experiences we are set to announce over the next few years.”
John Hitchcox, Chairman of YOO Capital added, “Olympia London has such a loyal community, so we’re thrilled to be introducing an initiative that gives back to them and showcases the best that the destination has to offer, both today and for the future.”
Mo Fahmi, owner of Espress-Mo – one of the first businesses to sign up to the scheme – said, “I’m delighted that Olympia London has launched this loyalty scheme– this is exactly the kind of initiative that small local businesses like ours are looking to be part of.”
In addition to Friends of Olympia London, the venue engages with the local community in a number of ways.
Its Charitable Trust supports organisations within the London Borough of Hammersmith & Fulham and Royal Borough of Kensington and Chelsea focusing on young people. A grassroots staff-led initiative, The Grand Plan, engages with local charities in a number of ways; either volunteering, supporting initiatives and fundraising. Benefitted charities include Honeypot, Maggie’s Centre and its current charity of the year, Barons Court Project: the only drop-in centre in the London Borough of Hammersmith & Fulham for people on low incomes who are vulnerable to mental health issues or are homeless.
Most recently, the venue announced plans to establish long-term partnerships with two pioneering community arts and theatre groups – Stagecoach and Chickenshed, offering world-class performance space at Olympia London for the next generation of young creative talent.