Blaze Publishing has announced Electric Live, a new electric guitar show that will run alongside the established London Acoustic Guitar Show. The shows will be held on 13-14 September 2014 at Olympia London. The London Acoustic Guitar Show will remain on the top floor of the venue, while the new Electric Live show will be staged in the exhibition hall on the second floor. Visitors who purchase a ticket for the show will be offered unfettered access to move between the two floors.
Wes Stanton, Blaze Publishing’s MD, said: “I’m really pleased to be able to announce that Electric Live will run on the second floor of Olympia London while the London Acoustic Guitar Show is taking place on the third floor as it has done for the last three years – that means there are two shows under one roof, and paying visitors to the London Acoustic Guitar Show can get into Electric Live free-of-charge”.
In many ways the London Acoustic Guitar Show remains unchanged in layout and format, being staged on the third floor at Olympia London, as in previous years. Electric Live will be located on the second floor in a large, purpose-built exhibition hall. Show visitors will have the choice of four lifts and one staircase with which to switch between the floors and shows. The main auditorium and masterclass suite will continue to house performances and classes throughout both days and it is envisaged that there will be a 50/50 split between acoustic and electric artists and performers. We are in the exciting position of being able to approach some of the best-known guitarists – from both the acoustic and the electric world. Having previously secured Ivor Novello winners, Brit award winners and platinum selling artists to play at the London Acoustic Guitar Show, showgoers can expect Electric Live to host international artists of a similar calibre.
The arrival of Electric Live signals the next step in delivering the ultimate guitar experience for the UK’s consumer market. It will also allow those companies who exist in both spheres of the guitar world to experience economy of scale benefits by exhibiting in two separate, but closely linked shows, at the same time and in the same venue.
Guy Little, editor of Acoustic Magazine, said: “With the London Acoustic Guitar Show’s four-year strong reputation and its subsequent year-on-year growth, it was inevitable that the show had to expand to reach bigger audiences and deliver more interaction between consumers and exhibitors. While we have added an extra element to the show, we want to stress to our returning exhibitors that the London Acoustic Guitar Show will retain the unique identity it has carved out through three successful events. It’s testament the success of the London Acoustic Guitar Show and the response we have had from the supporters of the show that Electric Live will not only follow the model established by LAGS, but that LAGS has also created the demand for an all-encompassing guitar event here in the UK.”