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London residential street in top MICE destination
The UK capital is once again number one on Cvent’s annual Top Meetings Destination list

As London takes pole position in Europe, Barcelona remains the second most desired location in Europe and Madrid is now in third.

In North America, Orlando takes the number one spot; in APAC it’s Singapore; while in Middle East & Africa Dubai is the most sought after locations for conferences, conventions and other business events.

Adding to the portfolio of London’s exiting meeting spaces, the Olympia Conference Centre will open in early 2026 offering world class facilities for meetings, conferences, confexes and other events. The Olympia Conference Centre will sit alongside the current iconic venue spaces Olympia Events as it becomes part of a larger visitor destination with hotels, restaurants, bars, theatre and music arena.