The leading event for the inbound and outbound meetings industry in the UK, The Meetings Show, has announced a new two-day format for 2018, in what will be the show’s sixth edition.
The show will return to Olympia London on Wednesday 27 and Thursday 28 June, providing focused networking, education and meeting opportunities for buyers and suppliers.
The change in format for the show follows extensive research carried out with exhibitors, visitors and hosted buyers. The evidence showed overwhelming support for condensing the show to achieve the best value from attending. Organisers will be using this feedback to continue to develop the key elements of the show: the hosted buyer programme, education programme and networking opportunities.
The new two-day format has been welcomed by some of The Meetings Show’s key partners and exhibitors. Sally Lopez, regional director of sales (Europe) for Hard Rock Hotels, said: “After exhibiting in 2017 and having a fantastic time at the show, we fully support the move to a two-day format as we believe a higher footfall and more appointments condensed into two days will generate a better return for exhibitors. The Meetings Show is a fantastic opportunity for Hard Rock Hotels to meet and network with relevant event buyers, and we are looking forward to returning in 2018.”
Preceding the two-day show will be a brand-new pre-show conference on Tuesday 26 June, featuring dedicated education streams for association, corporate and agency audiences. The hosted buyer welcome reception will also be moving to an exciting new venue, to be announced in the coming months.
Hosted buyer registration for The Meetings Show opens on Monday 5 February. Registration is open to event planners from event management agencies, venue finding companies, incentive houses, associations, PCOs, AMCs, charities, government and corporate organisations.
For more information about exhibiting and visiting The Meetings Show, visit www.themeetingsshow.com