International Jewellery London welcomed the jewellery industry in style last week to its new home at Olympia London. With exhibitors reporting robust sales and visitor numbers positive, with early forecasts showing 4% up combined with a 15% increase in attendance from the Diamond Club – IJL not only reported quantity but quality from the show floor.
"Our new venue proved to be the perfect setting for IJL's best show ever, with an increased number of senior key retailers and buyers attending, especially from Ireland and overseas. It provided a really stylish backdrop for the superb line-up of leading UK and international jewellers and designers to present their collections, many of whom have already signed up for 2015. As a barometer for the industry, the feedback was incredibly positive and upbeat, confirming that IJL now rivals its European counterparts," says Sam Willoughby, Event Director.
The landmark British setting was praised by exhibitors and visitors alike as a world-class showcase for the 550 high profile designers and global brands present, some of which exhibit only in the UK at IJL. The venue, which offered stunning natural light and a sense of space, was the perfect launch-pad for many new collections and over 150 new companies from around the world – together with a wealth of exciting new show features and highlights. These included the first ever Late Night Shopping evening and Breast Cancer Care Charity Auction, the inspirational seminar programme, the latest trend intelligence and the glamorous runway shows.
Applause from the Industry and Media
Visitors to the show were impressed by the upbeat atmosphere and feel of the show, with it's clever layout and stunning stand designs and features - all complemented by the glamorous Champagne Bar and 'Gentleman's Club' feel of the Diamond Club and Press Office.
Gaynor Turner of Macintyres of Edinburgh commented: “IJL is held at a good time of year and is positioned perfectly for Christmas buying. It attracts the best of all the UK and overseas manufacturers and designers in one place. It is a great way to see a lot of people in a short time!”
"I was looking forward to ILJ at Olympia London. It's an extraordinary piece of elegant Victorian architecture boasting a vast span roof of glass which perfectly suits the evocative glamour of the jewellery industry. I walked in and was immediately blown away by the spaciousness and style of the show's lay-out - different areas, neatly arranged to give individuality to the multiplicity of exhibitors. The aisles were invitingly wide and easy to navigate. I was relieved to see how easy it was to access the upper gallery and reassured that the designers there were given the prominence they deserve. Overall, for me, the show was 100 times better than when at Earl’s Court,” added Vanessa Burkitt, Managing Director of Catherine Jones of Cambridge.
Adelle Thompson from Beaverbrooks, added: "IJL is an ideal opportunity to see many suppliers in a short period of time and it also helps us plan product development and our strategy for 2015. As well as acquire a few tasty morsels for Christmas 2014!"
IJL 2014 also attracted a host of powerful UK and international editors from magazines such as Elle, Red Online, Hello and Glamour to national newspapers like the Telegraph, Sunday Times, FT and the Daily Mail - not to mention, top bloggers and news broadcasters.
The new Late Night Shopping Event on the first day of the show proved to be a considerable draw for visitors and was teeming with style-savvy jewellery buyers and retailers enjoying the entertainment. One of the highlights of the event was the Charity Auction, with the industry generously supporting the Breast Cancer Care cause and raising over £3000. The star lot of a hand-crafted charm bracelet, designed by Sarah Jordan and cast by Birmingham’s Hockley Mint, with individual charms created by high-profile designers, was successfully bid for by Julia Clarke of Hester Clarke.
Sarah Ho of Sarah Ho London commented: “The new-look show is terrific, more sophisticated and had a really good feel about it. The new features were a real highlight. The VIP evening encouraged visitors to wander around, look at stands and chat without feeling pressurised. It added atmosphere to the end of the day.”
The daily Runway Shows showcased the four key trends for S/S 2015 as identified by Trend partners Adorn Insight - Eden, Fusion, Shape It and Timewarp. The innovative design talent really sparkled on the catwalk and provided buyers with an invaluable insight into the new collections being launched at the show for the coming seasons.
Fashion expert, Hilary Alexander, commented: "This year's catwalk show at IJL worked really well. It was cleverly choreographed and styled to show the jewellery to best advantage."
IJL has set the bar as the show to see the ‘Ones to Watch’ with the Bright Young Gems and KickStart initiatives. The five Bright Young Gems were revealed on the first day as Joanna Bury from Truro & Penwith College, Kiki Tang from The Cass, Youjin Nam from the Royal College of Art, Hyuen-hee Jessie Seo and Fortuna Weeks both from Central St Martins. Fortuna Weeks was chosen as The Retailer’s Choice by Bec Astley Clarke, Founder and Executive Chairman of Astley Clarke.
The KickStart designers, hand-selected by the IJL team and the British Jeweller's Association, proved themselves as ten ‘Best of British’ young jewellers, including the People's Choice winner, Kristjan Eyjolfsson who was also awarded the Adorn Insight Award as the one outstanding KickStarter.
Eighty industry experts featured in the three-day seminar programme which, for the first time, was complemented by a series of one-to-one Advice Clinics. Inspirational speakers included James Amos from Boodles, Jo Fairley, co-founder of Green & Blacks, Jesper Nielsen from Endless Jewelry and Amber Atherton from My Flash Trash.
Both visitors and exhibitors reaped the benefit of industry experts. The UKTI Breakfast seminar for exhibitors featured top exporting tips from exhibitors; Buckley Jewellery, Domino Jewellery and The Jewellery Box. Visitors also picked up important design and commercial tips, thanks to the Editor's Choice Awards selected by Claire Adler, Jewellery and Luxury Consultant, who met the five lucky Editor's Choice winners at the show - all who enjoyed a productive show.
David Maine of Chrysalis (winner of the Commercial Vision category) commented: “IJL meets our business needs perfectly. IJL is the only event where we see all our target customers - and being selected as an Editor's Choice winner was the icing on the cake, as it gave us lots of extra valuable exposure. We've had a really good show with some excellent leads."
Save the dates for IJL 2015
6th - 8th September, Olympia London
For more information about IJL, please contact:
Jennifer Hall-Thompson or Suzanna Hammond
+44 (0) 207 630 6633 / +44 (0) 7944 860 839
About International Jewellery London
International Jewellery London is your only dedicated UK jewellery trade event, unveiling the latest inspiring collections, contemporary and classic.
IJL celebrates the most talented, innovative British and International jewellery designers, wholesalers and manufacturers.
International Jewellery London takes place at Olympia, London from 31 August – 2 September 2014. For further information please visit www.jewellerylondon.com
IJL is sponsored by the NAG & BJA and supported by the GIA, Gem-A, The Houlden Group, The Company of Master Jewellers, Platinum Guild International, The Responsible Jewellery Council and CIBJO.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.