Olympia London announces Barons Court Project as nominated charity

Figures released last month revealed that more than 300,000 people are now officially homeless in the UK. According to The Guardian this figure shows that for every 200 people in the UK, 1 person is sleeping rough or accommodated in temporary housing. This represents a rise of 15% in the number of people becoming homeless in 2017, as reported by Refinery. Alarmingly, almost half of those becoming homeless are based in London.

Therefore, Olympia London is delighted to nominate the Barons Court Project as charity of the year. Part of its sustainability policy, The Grand Plan, the venue elects a charity to support, fundraise and participate in corporate volunteering for the year, with announcements taking place during summer. As an architectural, cultural and events landmark, Olympia London holds sustainability at the heart of the business; and a solid CSR strategy reflects consistent community support.

Barons Court Project has served the local community for 33 years and is the only drop-in centre in the London Borough of Hammersmith & Fulham for people on low incomes who are vulnerable to mental health issues or are homeless.  The appointment was welcomed by Cllr Dayrl Brown, Mayor of Hammersmith and Fulham: “I am delighted that Olympia London have chosen to support Barons Court Project, which is one of my chosen charities for the year. The work they undertake with the most vulnerable from our community is outstanding and they deserve the support of the whole community from our Borough”.

The charity meets basic human needs by offering showers, laundry, postal collection, haircuts and more to Rough Sleepers. The café serves over 2,500 meals every year to Service Users. In addition there is practical guidance on benefits, housing and mental health advice, through 1-1 work. The charity’s programme includes social activities such as trips to the seaside, yoga and drama lessons; and life skills classes such as cooking and IT. During the drop-in times, friendly social rooms are available to rest and talk, ensuring no one is isolated.  

With a very limited number of staff, Barons Court Project counts on the support of dedicated volunteers and the local community to continue to provide the much needed work which enables people to develop their full potential and enjoy life to the full.

Michael Angus, Barons Court Project Director, says:  “We are thrilled that Olympia London has chosen us as their charity for the year. To have such a renowned company, locally based, want to help us to help others is a fantastic honour. Through our partnership we will be able to do much more to help the borough’s most vulnerable residents”.

As a destination for inspirational events; and a platform for innovation and creativity, Olympia London upholds sustainability at the core of its business; and the development of the local community is paramount. 
Past nominated charities have included Honeypot (supporting young carers and vulnerable children) and Maggie’s Centre (supporting anyone affected by cancer). In addition to fundraising for the nominated charities, Olympia London engages in practical help, including encouraging staff to engage during company time through the company’s Staff Volunteering Days scheme. 


Nigel Nathan, Managing Director and Trustee of Olympia London Charitable Trust, says:  “I am delighted to welcome Barons Court Project as our nominated charity of the year. In previous years, our staff initiative has supported and fundraised for local charities and we hope to make a real difference supporting Barons Court Project in the vital work they provide at the heart of our community.”