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Olympia London awarded Superbrand for fourth consecutive year

The iconic event venue has been recognised for quality, reliability and distinction among exceptional brands in over 85 countries.

As well as being awarded Superbrand status for the fourth year, Olympia London is one of leaders in the “Event Venue” category for the second time. Its 134-year heritage and the event expertise it offers have once more captivated hearts and minds in the industry and beyond who independently voted against three core factors: quality, reliability and distinction. 

The voting process is also influenced by both short and long term factors, such as the brand's current profile, latest marketing activities and new product or service developments in order for Superbrands to provide a holistic picture of how brands are currently perceived. It follows a voting process involving 2,500 business professionals with purchasing or managerial responsibility, supplemented by an expert council comprising 20 senior business-to-business marketing leaders. 

Damon Segal, Co-Founder, The Academy of Chief Marketers (Superbrands UK) commented: "We are excited to have Olympia London on board with us and look forward to them being part of our community of collaborative senior marketing and brand focused members." 

Olympia London’s recognition follows the announcement of the first leading brands partnering in its £1.3bn redevelopment, that will transform the venue into a world-leading cultural destination. Global hotel group Hyatt, affordable-luxury, boutique hotel chain citizenM, and live entertainment company AEG Presents, have all signed long-term agreements to operate out of the London venue.

The redevelopment will create a new cultural hub that includes a four-screen arthouse cinema, 1,500-seat theatre, live music venue, restaurants, shops, cafés, two hotels, office and co-working space and 2.5 acres of new public space created.

Olympia London’s Managing Director, Nigel Nathan said: “Being awarded Superbrands status for a fourth consecutive year cements our position as a leader in the events industry and a true asset to London. We’re working closely with our clients to plan the restart of inspiring events in 2021. We aim to continue leading in our sector and enhancing our visitors’ experience with the biggest investment in our history. This development is set to elevate Olympia London to deliver richer experiences for everyone to enjoy.”

To read Olympia London's brand story, click here