One year into a comprehensive, collaborative research programme, Olympia London has decided that the time is right to share their journey with the industry.
Managing Director, Nigel Nathan and Customer Experience Research Director at Kantar TNS, Duncan Stewart, will be taking to the Keynote Theatre’s mainstage at 11:40 on Thursday 2nd March. Here they will detail the role research has played in Olympia London’s world-class journey, and the importance of clear, actionable, sharable insight within the event industry.
Duncan Stewart commented, “Confex will be an exciting opportunity for us to showcase the work we’ve been doing with Olympia London over the last year, helping them to understand and build stronger relationships with their key stakeholder groups. By using innovative techniques, we have been able to identify the moments that matter most to all their many stakeholders; from event organisers, to exhibitors, to businesses and of course members of the public who attend events.”
Nigel Nathan said, “Despite innovations in technology and the explosion of social media, we as the event industry still maintain an edge as the only channel to offer a holistic face-to-face brand experience. This being said, we can all work harder to truly understand the needs and wants of visitors and exhibitors in order to safeguard the future of our industry. I’m looking forward to sharing our journey with the Confex audience and emphasising just how valuable good market research is to our industry.”
About Olympia London
Olympia London is more than an exhibition venue, conference centre and live-event space. It’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment.
The recent £45 million refurbishment provides world class facilities for visitors and new-found flexibility for events of every size, bringing modern facilities and British heritage together.
About Kantar TNS
Kantar TNS is one of the world’s largest research agencies with experts in over 80 countries. They provide actionable insights to help companies make impactful decisions and drive growth. With expertise in innovation, brand and communication, shopper activation and customer relationships we help our clients identify, optimise and activate the moments that matter to drive growth for their business. They are part of Kantar, one of the world’s leading data, insight and consultancy companies.
For more information, high resolution images please contact:
Jordan Evans, Communications Coordinator, Olympia London
Jordan.email@example.com | 020 7598 2777