Roll Up! Roll Up! To Britain’s Biggest Beer Festival

The UK’s biggest beer festival, which this year has a circus theme complete with live action performers, will once again be taking place at Olympia London from the 12th-16th of August.

The Great British Beer Festival, which is in its 37th year, is organised and run wholly by volunteers from the Campaign for Real Ale (CAMRA) and will showcase over 900 real ales, ciders and perries from across the UK plus specially chosen international beers that are rarely seen on these shores.

Over 55,000 people are expected to attend the weeklong event, which will this year feature more than 350 British Breweries alongside fantastic international brews. The World famous Hat Day will also be taking place again this year on Thursday (14th), with free pints and other prizes being given out around the festival for the most inventive hats and an overall winner taking away a top prize.

Notes to editors

About Olympia London

Olympia London is more than an exhibition venue, conference centre and live-event space. It’s an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment.

The recent £30 million redevelopment of Olympia West and Central has provided the venue with new-found flexibility for events of every size, bringing modern facilities and British heritage together.

Olympia London presently operates alongside Earls Court, with shared staff and values. Together our businesses are recognised in the industry for exceptional levels of customer service and support, and our numerous awards are testament to our clients' satisfaction.

For more information, please contact Neil Walker on or Emma Humphrey on