In a world dominated by social media, stunts and advertising, sometimes you just can’t beat good old fashioned PR to help your show stand out from the crowd. We’ve taken a look at shows doing it well and identified three approaches to ensure you get it right every time.
Spring is finally here and with a new season comes inspiration within the spaces here at Olympia London. So what can you learn from these innovative event organisers?
Lights, camera, action
It will be lights out for Olympia London on Saturday 25th March as, for the ninth year, the iconic venue plans to turn off all of its 10,000 lights—which are powered by 100% green energy—as part of WWF’s Earth Hour initiative.
In partnership with Ideal Home Show, who will be in tenancy at the time, Olympia London will join other London landmarks such as Big Ben and Buckingham Palace in darkness between 8:30pm and 9:30pm.
Ahead of International Confex, Commercial Director at Olympia London, Anna Golden, discusses the venue's market research programme, as well as the organiser exhibitor visitor disparity.
In 2015, we at Olympia London realigned our strategy to focus on a new, united goal: to become a truly world-class venue.
Olympia London is thrilled to announce their inclusion on the 2017 Superbrand List, placing them amongst other UK icons such as Virgin Atlantic, Travelodge, and the Royal Albert Hall.
Founded in 1994, Superbrands is an invitation-only initiative that celebrates brands who distinguish themselves through creative marketing, and superior products and services. Each year an expert council are asked to vote on a list of brands identified to be the best in their field, and from these results, the final annual list is compiled.
Tracy Halliwell MBE, Director of Business Tourism & Major Events at London & Partners explains why the capital remains an iconic destination for business and leisure…
1. The Mayor of London, Sadiq Khan is focused on declaring the capital as a number-one destination for investment, business and tourism. How do you see west London playing part in this?
One year into a comprehensive, collaborative research programme, Olympia London has decided that the time is right to share their journey with the industry.
Managing Director, Nigel Nathan and Customer Experience Research Director at Kantar TNS, Duncan Stewart, will be taking to the Keynote Theatre’s mainstage at 11:40 on Thursday 2nd March. Here they will detail the role research has played in Olympia London’s world-class journey, and the importance of clear, actionable, sharable insight within the event industry.
As an industry that is worth £36bn to the UK economy, it’s fair to say that the event market is booming. So, with this much competition, how do you go about bringing a brand new show to life? This is the question Event Director, Bill Hammond, found himself asking before launching Big Data LDN.
The answer was research; some of which brought him to the team at Olympia London.