5 brands that take sensory seriously

Creating lasting memories, making an impact, increasing engagement and gaining brand loyalty are all key drivers for brand activations. We understand that to hit these objectives we need to craft truly inspiring experiences for our customers. But what is the key to creating an all-encompassing unforgettable immersive moment? The answer lies within our five senses, and how a powerful combination could transform any ordinary event into an experiential heaven. But don’t take it from us; here’s how some of the big brands are creating unforgettable events…


New year, new shows at Olympia London

26 Jan 2017

As Olympia London prepares for another busy year, the team is excited to welcome back old favourites such as Ideal Home Show, Big Data LDN and the London Book Fair, as well as hello to some new, exciting additions to the calendar.

Renold Quinlan VS Chris Eubank Jr, 4 February
For the first time in five years, boxing returns to Olympia London with a not-to-be missed bout between Renold Quinlan and Chris Eubank Jr.

Toy Fair tell all...

Are you looking to launch a new exhibition? Majen Immink, Head of Operations and Sales for Toy Fair shares excellent advice, plus her experiences in Marketing and the key advantage of working closely with a trade association...

Research, research, research

Beautycon returns to Olympia London with an army of bloggers and influencers this December

16 Nov 2016

Beautycon, the festival that brings creators, celebrities, brands and fans together, returns to Olympia London on December 3rd.

Visitors will have the chance to join their favourite influencers and enjoy the ultimate beauty, fashion, pop-culture, trends and technology experience; with a line-up that includes body-confidence advocate and model, Iskra Lawrence and Kylie Jenner’s fashion designer bff, Jordyn Woods.

Other fan favourites who will be there on the day include:

Make your content work harder

With content swiftly being hailed as king over these past few years, it’s no wonder that every business is jumping on the blog bandwagon—ourselves included.  So, as budgets and resources are being increasingly poured into content, we were astounded to hear Jason Miller, Content Manager at LinkedIn, recently proclaim that 60% of what’s created simply goes unused.

Jude Law comes to life in Olympia London thanks to famed sculptor, Michael Murphy

24 Oct 2016

To celebrate their thrilling new series, The Young Pope, Sky Atlantic commissioned famed sculptor to craft a larger than life piece, titled Saint - Sinner - Pope – Man, in Olympia London; featuring Jude Law, who stars as Pius XIII. 

Murphy, best known for his works Identity Crisis and Electoral Divide, spent 8 hours assembling his 8ftx6ft masterpiece, made from 100 hanging aluminium crucifixes and weighing 250lbs.


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