Programme Details and Highlights of Art16

13 May 2016

Bringing together over 100 galleries from more than 30 countries for its fourth edition, Art16 will showcase a diverse cross-section of work by contemporary artists from around the world. Returning to Olympia London from 19 – 22 May 2016, the Fair’s interior has been designed by leading architectural practice Stiff + Trevillion, providing visitors, buyers and art enthusiasts with an immersive cultural experience.

Event professionals welcomed to Network under the stars

10 May 2016

Following the inaugural event industry sleepover in 2015—which raised more than £7,000 for Breast Cancer Now and Macmillan Cancer Support—London Book and Screen Week, International Confex, Olympia London, Ways and Means Events, Freemans and LiveBuzz has today announced its return on Thursday 7th July.

This year, Network under the stars will see an enhanced focus on sessions and activities that will aid professional growth.

The ultimate survival kit for exhibition organisers

With over 7 years in the industry, Media 10's Exhibition Content Manager, Anthony Goodey shares his ultimate tools for surviving onsite...

  1. "Sharpie
    All hail the king of permanent markers. The only truly reliable writing instrument that allows you to lean against anything and still get ink! From the side of Shell Scheme (sorry Freeman) to the back of a colleague, the Sharpie is the pen of champions. Do remember, drawing on your team with Sharpie is not advised (especially the face).
  2. Fluids

Does your show have integrity?

What do your favourite brands have in common? They stand for more than taking your money; they've got a wider purpose. Authenticity and integrity. 

We don't think that you'll need need multi-million budgets or a team of 'Mad Men' to become your visitors' favourite brand. Emulate this superstar strategy by drawing these three ideas into your next show campaign...

Is event marketing too big brother?

Sharing contact information is becoming the norm but is this really necessary to target your market?

Be transparent
Data capture is everywhere, from registering for tickets to collating onsite feedback. However, it is important to remember that visitors are still sensitive about sharing their personal details. Review the messaging used during data capture to reassure visitors. State simply what the data will be used for, give an option to unsubscribe and promise (and fulfil) not to share personal information without consent.


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