Event professionals welcomed to Network under the stars

10 May 2016

Following the inaugural event industry sleepover in 2015—which raised more than £7,000 for Breast Cancer Now and Macmillan Cancer Support—London Book and Screen Week, International Confex, Olympia London, Ways and Means Events, Freemans and LiveBuzz has today announced its return on Thursday 7th July.

This year, Network under the stars will see an enhanced focus on sessions and activities that will aid professional growth.

The ultimate survival kit for exhibition organisers

With over 7 years in the industry, Media 10's Exhibition Content Manager, Anthony Goodey shares his ultimate tools for surviving onsite...
 

  1. "Sharpie
    All hail the king of permanent markers. The only truly reliable writing instrument that allows you to lean against anything and still get ink! From the side of Shell Scheme (sorry Freeman) to the back of a colleague, the Sharpie is the pen of champions. Do remember, drawing on your team with Sharpie is not advised (especially the face).
     
  2. Fluids

Does your show have integrity?

What do your favourite brands have in common? They stand for more than taking your money; they've got a wider purpose. Authenticity and integrity. 

We don't think that you'll need need multi-million budgets or a team of 'Mad Men' to become your visitors' favourite brand. Emulate this superstar strategy by drawing these three ideas into your next show campaign...

Is event marketing too big brother?

Sharing contact information is becoming the norm but is this really necessary to target your market?

Be transparent
Data capture is everywhere, from registering for tickets to collating onsite feedback. However, it is important to remember that visitors are still sensitive about sharing their personal details. Review the messaging used during data capture to reassure visitors. State simply what the data will be used for, give an option to unsubscribe and promise (and fulfil) not to share personal information without consent.

Experiential trends are changing, are you?

We scoured last months Event Production Show to see what you should consider when bringing brands to life…


Tech or no tech?
We all know technology can make processes more efficient, data easier to capture and even help improve the buzz behind your events. However, it is important not to forget that guests want face-to-face, human-to-human interactions so make sure the latest 'event' gadget enhances and augments the experience rather than diminishes it. You could run the risk of alienating some or even all of your audience if it doesn’t.

The Mind Body Spirit London Wellbeing Festival is back with a new look and feel

04 Apr 2016

The Mind Body Spirit London Wellbeing Festival returns to Olympia London with a new look and feel, but the same dedication to helping visitors experience optimal health, from the inside out.

Taking place from 29 April-2 May 2016, this feel-good festival will showcase the latest in wellbeing, nutrition, mediation, yoga, personal empowerment and motivation. 

Dirty Bones

Dirty Bones in Kensington is home to the finest American comfort food and cocktails.

Step through a secret door and you’ll find a retro cocktail bar and two separate dining spaces, serving everything from premium hot dogs to signature wings, burgers and delicious cocktails.

Pages

Subscribe to Olympia London RSS