Perfecting the press stunt

Last year, iconic English rock band, The Stone Roses, sent fans into a tizzy by announcing a small come-back tour. Rather than send out a standard press release to share the details—fans were told to keep an eye out for posters around their city; if the posters turned up, so too would The Stone Roses. Whilst their reunion tour would have garnered a good amount of coverage anyway, this stunt excelled it to a whole new level.

Olympia London Conference Centre named best venue under 8000m2

19 May 2016

Olympia London is pleased to announce that their Conference Centre has been awarded Best Venue under 8000m2 at the recent Exhibition News Awards.

Commercial Director at Olympia London, Anna Golden said, “We found that there was a perception within the industry that Olympia London was a venue better suited to larger events and, as a result, it was decided that 2015 was the year to shine the spotlight on the purpose-built Conference Centre. To see the hard work of the team be recognised in this way is very special and truly well-deserved.”

The future of exhibitions

Annie Byrne, Editor of Exhibition News gives her thoughts on what’s next for events…

"Whether it’s understanding the newest piece of technology or creating more engaging and immersive experiences for our visitors – as an industry, we are constantly evolving.

What is interesting and will be something we will see a lot more of this year, is how we are actually developing ourselves.

Network under the stars announces line-up

18 May 2016

Event industry sleepover, Network under the stars, has today announced its inspiring key note speakers and seminar sessions, as well as the first round of mentors who will be available for exclusive 1-on-1 sessions with attendees on the night.

The event, which is in its second year, is being organised by London Book and Screen Week, International Confex, Olympia London, Ways and Means Events, Freemans and LiveBuzz and will be taking place on Thursday 7th July.

All proceeds from the event will be donated to Breast Cancer Now and Macmillan Cancer Support.

TV STARS ROSEMARY SHRAGER AND DR HILARY JONES JOIN BRITAIN’S LARGEST EXHIBITION FOR THE OVER-50S AT OLYMPIA LONDON IN JULY 2016

17 May 2016

The 50+ Show is the UK’s largest exhibition for the over-50s and proudly announces TV personalities Rosemary Shrager and Dr Hilary Jones are joining the show! The 50+ Show comes to Olympia London on 15th to 16th of July with an extravaganza showcasing the best that life has to offer this fabulous age group.

European Pizza and Pasta Show to host the 1st European classic pizza championship

16 May 2016

Accademia Pizzaioli and Ristorazione Italiana Magazine, part of the "Accademia Group“ Italy will be staging the first " European Pizza Championship ", part of  the PIZZA SENZA FRONTIERE initiative, on  the 9th of November 2016,  during the EUROPEAN PIZZA and PASTA SHOW, to be held at Olympia London from 9-10, November 2016.
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Why events must take SEO seriously

As a marketing professional within the events industry our common goal is simple; sell tickets. Though how we do this varies dramatically. In the recent Eventbrite Pulse Report, which surveyed over 850 event professionals, the top 3 most effective marketing channels were: email, social and word of mouth. Whilst this is no surprise, SEO held little importance – ranking 13th out of a total 14.

So should event marketers place higher regard on SEO? Or is it just misunderstood? We take a look at how relevant it really is to the event industry…

Programme Details and Highlights of Art16

13 May 2016

Bringing together over 100 galleries from more than 30 countries for its fourth edition, Art16 will showcase a diverse cross-section of work by contemporary artists from around the world. Returning to Olympia London from 19 – 22 May 2016, the Fair’s interior has been designed by leading architectural practice Stiff + Trevillion, providing visitors, buyers and art enthusiasts with an immersive cultural experience.

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