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Business4better took place in Olympia National


Business4Better was a unique event that brought together over 150 charities and social enterprises with potential corporate partners. The aim of the show was to create mutually beneficial partnerships as more businesses realise the value in working with the volunteering sector.

With a two-day programme of workshops, seminars, immersive experiences and case-studies, Business4Better saw experts, practitioners, thought-leaders and agents of change offering inspiration, motivation and practical help to anyone wanting to create successful and meaningful partnerships.

Business4Better was more than just your normal exhibition; with live performances from the National Youth Theatre Group, Royal Philamonic Orchestra and Street Wise Opera, the production of the event was huge and required a space big enough for not only these performances but also to accommodate audience participation alongside seminars that, rather than the standard "theatre-style" seating arrangement, made use of bean bags and sofas.

Tracy Bebbington, Event Manager, said:

"The whole team at Olympia London were phenomenal from start to finish, working with complete flexibility to enable us to create a very different kind of event outside of the regular B2B event mould. Our show is more than just an exhibition - we needed an adaptable area that could accommodate both exhibition space and live performance space and Olympia National delivered on both.

Olympia's central location was a huge bonus, enabling our guests to reach the event with ease. We loved running our event at Olympia and look forward to working with the team again."

Business4Better combined exhibition and performance to showcase 150 charities at Olympia National.