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Woolworths Kids First – The Red Carpet Bash Live

Woolworths Kids First (now known as Kids First Trust) is a charity aimed at improving the quality of children’s lives in local communities. Since its launch in 1999, the charity has raised over £6.5m and is passionate about the growth and development of children in a safe and secure environment through play and music.

The charity chose Olympia National as the perfect venue for a live entertainment event they were hosting. The event involved a lavish entrance, artist performances, talent competitions, extensive catering for over 1100 guests and plenty more. The organisers chose Olympia London as their venue due to its flexible space and versatility as a live event venue.
Conference Line and DesignScene worked closely with the Olympia team to create a stunning red-carpet entrance complete with a video crew interviewing guests and artists on arrival. Inside the venue, a stage was erected to recreate a live concert feel with a wrap-around dance floor and throughout the night, comedian Bill Bailey hosted the show alongside live performances from acts including Shayne Ward and ABC.

Trevor Dahl, Chief Executive of Woolworths Kids First, said:

“Using a new venue for an established event is a bit like jumping off a cliff - you never quite know what to expect; but we need not have worried. We received exemplary service from a dedicated events team at Olympia London who took pride in their work; we found ourselves dealing with professionals who knew what they were doing and ultimately helped to provide a magnificent evening for over 1,000 guests.

Production, catering, security all worked together seamlessly. A particular memory for me was the front-of-house catering manager gathering her large team together at the end of the event for a debrief and to thank them for their efforts. As chief executive of the charity, I was happy to join in with her and applaud the efforts of all involved. Great events require great co-ordination and leadership. The team at Olympia London did us and our guests proud that night.”