International Make-Up Artist Trade Show

Type: Trade

The International Make-Up Artist Trade Show (IMATS) returns for another beauty-filled year at Olympia London.

The International Make-Up Artist Trade Show showcases over 50 live pro make-up demos and four stages of all-day education. Top brands such as Bobbi Brown Pro, Kat Von D Beauty, Urban Decay, Make Up For Ever Paris, M.A.C. Cosmetics and more will converge. Discover new products alongside old favourites.

Last year's line-up was second to none with famous names including:

  • Barrie Gower prosthetics supervisor for HBO’s Game of Thrones
  • Oscar nominated Love Larson and Eva von Bahr from The 100-Year-Old Man Who Climbed Out the Window and Disappeared 
  • Peter King from Lord of the Rings: The Return of the King
  • Adam Johansen from Mad Max: Fury Road and Star Wars: Episode III—Revenge of the Sith 

Guests and the panel agenda for this year will be announced soon, so be sure to keep an eye on this page for more announcements.

With all this incredible talent in one room, you are sure to be inspired discovering the evolving world of make-up artistry.

Olympia London is delighted to host the International Make-Up Artist Trade Show, one of the most creative events for make-up artistry in the London trade calendar. Looking for inspiring ideas on things to do in London? Browse our website and the join the 1.5 million people who visit us each year.

IMATs returns to Olympia London

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