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Model Walking at Pure London at Olympia London

Pure London 2020

Type: Trade

Important information for attendees to this event: The UK risk level of coronavirus has been increased from low to moderate, the risk to individuals has not changed at this stage and remains low. Pure London is therefore going ahead as planned. We continue to follow advice from the World Health Organisation and Public Health England, as well as that of local government. Staff, exhibitors and visitors are being encouraged to maintain good hand, respiratory and personal hygiene. Find out more from Pure London here.


The UK's largest gathering of fashion buyers, Pure London, returns to Olympia London.

Pure London is the most comprehensive fashion retail event in the UK, showcasing footwear, accessories as well as ready to wear collections from over 700 mid to high-end brands and designers.

Discover the hottest emerging brands, designers and trends as well as experiencing an outstanding seminar programme. Delivered and edited by industry experts, it promises to create an inspirational buying experience. You can also attend expert-led seminars and workshops that cover a range of topics including eCommerce, Styling, Visual Merchandising and Forecasting the Future of Retail.

Now in it's third year; Pure London introduces its new sourcing section, Pure Origin, aimed at uniting fabrics, global manufacturers, buyers and brands in London’s busiest fashion trade hub. This show provides the perfect platform to bring all aspects of fashion sourcing and manufacturing together.

Olympia London is delighted to host Pure London, one of the most stylish event destinations in the London trade calendar. Looking for inspiring ideas on things to do in London? Browse our website and join the 1.6 million people who visit us each year.


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