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Pure London 2024
The UK’s greatest festival of fashion
Pure London 2024
The UK’s greatest festival of fashion

Opening times

  • Sun: 9:30am - 6:00pm
  • Mon: 9:30am - 6:00pm
  • Tue: 9:30am - 4:00pm

Bring your next runway-ready collection to life.

Calling all fashion buyers and fashionistas! Are you ready to take on the new year with your most showstopping collection yet? From effortless essentials to statement occasion pieces, uncover a world of desirable fashion under one iconic roof at Pure London x JATC.

Where the world’s fashion is born and celebrated, witness the unveiling of the season’s hottest collections at the show’s eight destinations. Whether you’re on the hunt for finishing touches or a whole new range, you’ll find it across womenswear, menswear, accessories, shoes, jewellery, beauty, and plenty more. Plus, showcasing the freshest pieces and genderless or dual-gender collections is the brand-new ‘Together Zone’. 

It's all in the finer details, and here you can sow intricate knowledge and exclusive expertise into your business plans with some of the industry’s most creative minds. Uniting 300+ global brands, designers, and buyers, discover future-shaping trends and what is illuminating the fashion world, plus help lead the conversation on sustainable fashion with a renowned educational seminar programme. 

Ready to see fashion come to life? From a showcase of the finest on-trend looks to expert-led presentations, soak up all the wisdom you need to bring your own designs to the runway with the renowned Catwalk. With designers flying in from all corners of the globe, be the first to get your hands on the most sought-after pieces, guaranteed to turn the heads of your customers this season.

Uniting the icons, brands and designers who are driving the fashion world forward, create fruitful and meaningful relationships with the likes of ASOS, John Lewis, Harrods, El Corte Ingles and Fenwick's.

Pure London 2024

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