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Enter the home of marvellous toy creations.

Roll up, roll up! Step inside a world beyond your wildest imagination and transform your product lines with vibrant creativity at The Toy Fair, the UK’s largest dedicated toy, game and hobby trade show.

Whether you're an established retailer, an industry novice or an inspired toy manufacturer, discover the most inspired product lines hitting the shelves next year. Home to the industry’s hottest and most anticipated products, witness the unveiling of thousands of brand-new and dynamic toys, games, and hobby products from 250 prestigious brands.

Where creativity meets innovation, meet and forge game-changing relationships with the brands and professionals who are illuminating the toy industry. Connect with top leaders and trendsetters and be the first to discover the products and trends that are shaping the future and your product lines. 

The Toy Fair 2024

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