Imbibe Live is the innovative and interactive annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade.
From sommeliers to buyers and managers to publicans and bartenders, this essential date in the drinks calendar welcomes the industry’s finest professionals together at Imbibe Live.
Imbibe Live is Europe’s largest on-trade drinks exhibition; listen to ground-breaking seminars, experience rare and unique tastings, source new products and discover new trends defining the future of the industry.
Co-located with The Snack Show, discover an original showcase of diversity, innovation and taste. Sample the latest innovations and launches in snack products. Meet the inspirational people behind them and learn from experts shedding light on consumer trends.
Olympia London is delighted to host Imbibe Live, one of the largest drinks exhibition in the London trade calendar. Looking for inspiring ideas on things to do in London? Browse our website and join the 1.6 million people who visit us each year.
Imbibe Live is for trade professionals only and visitors may be required to show proof of credentials for entry.