Following the inaugural event industry sleepover in 2015—which raised more than £7,000 for Breast Cancer Now and Macmillan Cancer Support—London Book and Screen Week, International Confex, Olympia London, Ways and Means Events, Freemans and LiveBuzz has today announced its return on Thursday 7th July.
This year, Network under the stars will see an enhanced focus on sessions and activities that will aid professional growth.
The Alzheimer’s Show – June 10 & 11, 2016 at Olympia London – brings help and hope to families and carers who have responsibility for loved ones with dementia. Over 100 experts and exhibitors are available under one roof, offering extensive free advice, support and comfort to those affected by Alzheimer’s.
With over 7 years in the industry, Media 10's Exhibition Content Manager, Anthony Goodey shares his ultimate tools for surviving onsite...
All hail the king of permanent markers. The only truly reliable writing instrument that allows you to lean against anything and still get ink! From the side of Shell Scheme (sorry Freeman) to the back of a colleague, the Sharpie is the pen of champions. Do remember, drawing on your team with Sharpie is not advised (especially the face).
What do your favourite brands have in common? They stand for more than taking your money; they've got a wider purpose. Authenticity and integrity.
We don't think that you'll need need multi-million budgets or a team of 'Mad Men' to become your visitors' favourite brand. Emulate this superstar strategy by drawing these three ideas into your next show campaign...
Sharing contact information is becoming the norm but is this really necessary to target your market?
Data capture is everywhere, from registering for tickets to collating onsite feedback. However, it is important to remember that visitors are still sensitive about sharing their personal details. Review the messaging used during data capture to reassure visitors. State simply what the data will be used for, give an option to unsubscribe and promise (and fulfil) not to share personal information without consent.
We scoured last months Event Production Show to see what you should consider when bringing brands to life…
Tech or no tech?
We all know technology can make processes more efficient, data easier to capture and even help improve the buzz behind your events. However, it is important not to forget that guests want face-to-face, human-to-human interactions so make sure the latest 'event' gadget enhances and augments the experience rather than diminishes it. You could run the risk of alienating some or even all of your audience if it doesn’t.