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Toy Fair at Olympia London

Toy Fair this week celebrated its 70th anniversary with its 2024 show at Olympia London from the 23rd to the 25th of January.

The Toy Fair has been hosted at Olympia London since 2010. However, its first appearance at the venue was actually 1954 for its second edition.  

“We’re thrilled to be the TheToy Fair’s home and to help the show this year celebrate its 70th birthday. It’s the flagship event for an innovative and exciting industry and we’re looking forward to continuing our long partnership with the British Toy & Hobby Association in the future.” Anna Golden, Commercial Director, Olympia London.

The 70th edition of the event was held in the venue’s famous Olympia Grand. Visitors were able to meet some famous faces, including Michael McIntrye and Stephen Mulhern, and as always, the big brands like Lego and Playmobil were in attendance.

“We want to express our gratitude to everyone who has attended, exhibited and supported Toy Fair throughout its incredible 70-year history. We couldn’t have reached this milestone without your contributions, and we’re excited to continue to support the industry together.” Roland Earl, Director General, British Toy and Hobby Association.
 

The Toy Fair 2024