Olympia London is the venue for Pure London

Pure London

Type: Trade

Pure London is the UK's largest gathering of fashion buyers and takes place at Olympia London. 

The most comprehensive womenswear event in the UK showcases footwear, accessories and ready to wear collections from over 1,000 mid to high-end brands and designers. Over 300 new brands from across the world are added to the show each season.

The show returns with a focus on customer experience, brand mix and trend inspiration. You will be able to discover the hottest emerging brands, designers and trends as well as experiencing an outstanding seminar programme curated by industry experts which promises to create an inspirational buying experience.

The centrepiece of the show is the stunning catwalk where you can see the latest trends up close and personal and start planning for the season ahead.

This season Pure London is proud to introduce its new sourcing section, Pure Origin. Aimed at uniting fabrics, global manufacturers, buyers and brands in London’s busiest fashion trade hub, the new addition will bring together all aspects of fashion sourcing and manufacturing.

Offer a unique opportunity for connected and efficient business by facilitating easy access to global suppliers and fuelling networking and trade. Join over 150 manufacturers and fabric suppliers from around the world including Turkey, Portugal, Egypt, China, Vietnam and more.

Olympia Grand is the central London event venue for Pure London

Pure London is taking place at Olympia London

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