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Pure London 2023
Browse the season’s best collections
Pure London 2023
Browse the season’s best collections

Opening times

  • Sun: 9:30am - 6:00pm
  • Mon: 9:30am - 6:00pm
  • Tue: 9:30am - 4:00pm

Prepare to strut your way to Olympia London and uncover the UK’s most comprehensive fashion offering.

Held in the heart of London, where fashion is born and celebrated, Pure London is back, bringing together the brightest minds in the industry. As the number one destination for inspiration and buying, explore the best of the season’s must-have fashion collections, latest trends, exclusive business insight, and ignite important international connections. There’s no end to the creativity you’ll see on the show floor.

Established as a global fashion retail platform, Pure London provides an invaluable opportunity for womenswear, accessory and shoe brands, as well as designers to meet with buyers that matter the most to their business.

Get ready to meet and network with a high calibre of global visitors flying in from 80 countries worldwide, including independent boutiques, multiples, department stores and online stores. Visitors at past editions include; Liberty, John Lewis, Fenwick’s, Harvey Nichols, Selfridges, Wolf & Badge, Net-a-Porter and many more.

The AW edition of Pure London will also return, showcasing ready-to-wear collections, accessories, shoes and jewellery, as well as the launch of two show destinations; Purely Sustainable and Pure Edge. Plus, Pure Body, Gen-Z and Premium are back, taking to the show floor for the first time since 2020.

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Pure London 2023

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