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Pure London

Type: Trade

The UK’s largest gathering of fashion buyers, Pure London, returns to Olympia London. 

Pure London, the UK’s leading, largest, and unmissable trade fashion buying event, is back and pleased to announce the date line for the next edition on 17–19 July, plus the launch of Pure Jewel, an exclusive area located in the heart of the show for fine and precious jewellery, curated by Pure London Event Director Gloria Sandrucci. 

Renowned globally as the most inspirational and trend-led fashion trade show for over 25 years, the buzz of the show will come alive again with much-loved brands and designers returning in July including One Hundred Stars, Brodie Cashmere, Onjenu, Lily & Me, My Doris, Meraki Beach, Bl^nk, Jayley, Alpe, Sonatachic, Joko Edu, and so many more. 

Featuring a carefully curated line up of UK and International womenswear, accessories & footwear, and jewellery collections with sustainability at its heart, Pure London caters to all buying needs. Across the five Destinations visitors will discover elegant ready-to-wear collections, evening wear, and resort wear alongside cutting-edge urban styles and exciting contemporary designs, an eclectic edit of British and International accessories, as well a selection of the latest shoe collections. Pure Lab, positioned at the front of the show, champions an edit of exciting emerging designers. Manufacturing and sourcing destination Pure Origin also returns as the most convenient and cost-effective route to market for suppliers and manufacturers both from the UK and overseas, as well as being a key source of inspiration and education for visitors.

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