Skip to main content
Pure London x JATC 2024
The UK’s greatest festival of fashion
Pure London x JATC 2024
The UK’s greatest festival of fashion

Opening times

  • Sun: 9:30am-6:00pm
  • Mon: 9:30am-6:00pm
  • Tue: 9:30am-4:00pm
Unleash your stylistic visions in a fashion paradise.

Where the runway is fierce and the world’s most desirable designs are born, are you ready to push the boundaries of fashion? In the heart of the fashion capital, source your most timeless collection yet at Pure London x JATC.

Whether you’re on the hunt for finishing touches or a whole new range, uncover a world of desirable fashion under one iconic roof. Offering limitless inspiration, source the highest calibre of styles from 300+ brands across eclectic destinations including Women, Sustainable, POP, Menswear, Shoes & Accessories, Jewellery, Lifestyle & Beauty and the Together Zone.

It's all in the finer details, and here you can sow the most influential expertise into your business plans with prestigious designers and thought leaders. Discover future-shaping trends and what is illuminating the industry with 300+ global brands across a renowned educational seminar programme.

Be the first to secure this season's hottest launches! From a showcase of the finest on-trend looks to expert-led presentations, soak up all the wisdom you need to bring your own designs to the runway at the renowned Catwalk. With designers flying in from all corners of the globe, get your hands on the most sought-after pieces, guaranteed to turn customers heads.

Uniting independents, department stores, multi-stores and online retailers, create fruitful relationships with market leaders including ASOS, John Lewis, TK Maxx and M&S.

Pure London x JATC 2024

Hear about events like this

Upcoming events